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Go bush: the value of rural media

by Richard Coombs When you think of the Australian media landscape, it’s natural to immediately think of the big cities the and state-wide and national news outlets. However, if you’re looking to develop a truly national profile, it would be remiss of you to neglect regional and rural media. In 2016, rural and regional media in Queensland went through a massive shift….

Hitting a home run when pitching to media

There’s a definite art to pitching a story to journalists, but it’s not as complex as you might think. However, you do only get one shot to get your story across the line so you need to make it count. The reality is journalists are incredibly time poor, up against numerous deadlines and have endless stories pitched to them on a daily basis….