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Made to measure: Evaluating earned media

Whether it’s used to drive brand awareness, influence commentary or spur sales, earned media can be a powerful tool to drive business growth. However, measuring the value and contribution of earned media, or ‘publicity’ or ‘media coverage’ as some like to term it, is often seen as a challenge to organisations.

Five myths and misconceptions of the PR industry

Public relations encompasses a varied and diverse field of work, which can mean there’s no simple way of explaining what a PR professional does each day. Fuelled by movies and TV shows that depict one-dimensional “PR people”, here are five common misconceptions about the industry: