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The importance of honesty in branding

The year that’s been 2017 has well and truly established itself as the ‘ground zero’ of ‘fake news’ on an international scale. In this climate of dishonesty and uncertainty, consumers and citizens are responding with scepticism and mistrust – of the media, politicians, and organisations everywhere. So how can you navigate your way around this mistrust to rebuild and maintain a trusting…

From festive cheer to networking next year

As we’ve officially entered the final three months of the year, our inboxes will soon fill up with celebratory, end-of-year function invitations. There’s always the temptation to let the holiday vibe get the better of you and let the cocktails keep rolling; after all, it’s been a long, hard year and you deserve to unwind. Although it’s important to enjoy yourself, it’s…

Relationships matter

Every company has a point of difference; a value proposition. Whether it be price, staff numbers, experience or industry specialisation, a point of difference is good way to demonstrate why you’re the right people for the job. The reality, unfortunately, is that while your point of difference may be clear in your eyes, the decision makers who determine whether you will work…

The art of giving good phone

As social etiquette continues to evolve in the fast-paced digital era, so to do our methods of communication. While text-based interactions, such as emails and SMS, are de rigeur, it’s important not to forget the power a great phone conversation can have in building professional interpersonal relationships.