Social media strategy: who, what, and more importantly, why?
Posted on August 28, 2019 by BBS Communications Group

Social media has become an essential tool for every business. No matter what you are offering or audience, the lack of a social media presence can seriously hamper your ability to connect with your customers or stakeholders. Driven by the need for a comprehensive digital footprint, many businesses attempt to build and maintain a social media presence with regular content delivered across…
Category: Knowledge Centre Tags: audience, branding, content, marketing strategy, platforms, social media, social media strategy
Festivals and events: Cutting through the noise to maximise your media
Posted on July 16, 2019 by BBS Communications Group

Across Australia, thousands of events and festivals are held each year and large or small, they are all are competing for our attention. The experience economy is still the driving factor in what draws crowds, so it’s essential to paint a unique picture for prospective visitors in order to cut through the noise and secure a place in their calendar. On any…
Becoming strategic on social media
Posted on November 16, 2016 by BBS Communications Group

So you have various social media accounts. You post a bit here and there, you sporadically share other content but, ultimately, you don’t know how to really make an impression. Sound familiar? It’s time to get strategic. Like you would in any other part of your business, if you want to get the most out of your social media channels you need…
Category: Knowledge Centre Tags: facebook, linkedin, social media, social media strategy