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Social media strategy: who, what, and more importantly, why?

Social media has become an essential tool for every business. No matter what you are offering or audience, the lack of a social media presence can seriously hamper your ability to connect with your customers or stakeholders. Driven by the need for a comprehensive digital footprint, many businesses attempt to build and maintain a social media presence with regular content delivered across…

Festivals and events: Cutting through the noise to maximise your media

Across Australia, thousands of events and festivals are held each year and large or small, they are all are competing for our attention. The experience economy is still the driving factor in what draws crowds, so it’s essential to paint a unique picture for prospective visitors in order to cut through the noise and secure a place in their calendar. On any…

Earned vs. Paid media – what’s the difference and why does it matter?

As media organisations struggle to find revenue sources to support their journalism, the line between genuine news and advertising has blurred. With a rise in sponsored content, ‘editorial partnerships’ and social media influencers using marketing techniques to promote products and services, paid advertising is, in some circumstances, very difficult to distinguish from genuine editorial content. Despite the similarities between both forms of…

The gag order that wasn’t – courts and the media in the 21st century

News of the conviction of Cardinal George Pell for historic child sex offences has consumed Australian media over the past week. But as the dust begins to settle on this horrific affair, some Australians are wondering why they’re only now hearing about the conviction, when Cardinal Pell was convicted in December 2018. As many outlets have since reported, Australian media were under…

Dark Social: The future of social media?

Social media has become an essential tool for professional communicators, giving businesses a direct platform to engage with stakeholders and communicate their message to the public. But while businesses have been concentrating on Facebook shares and retweets on twitter, a huge number of people have moved their social activity away from social media and into the realm of ‘dark social’. Chat-based applications…

Staying human – the importance of face-to-face engagement in the digital era

In today’s digital age, technology is changing the way we work and communicate. As the social media era takes over, organisations find themselves constantly shifting to ensure they have a successful digital strategy in place. However, direct or ‘human-to-human’ engagement can be just as crucial as digital technologies when it comes to engaging your audience.

Peak Facebook: Are demographics going to kill the world’s largest social network?

Facebook is getting older. Now in its 13th year, everything about the site is maturing including its user base. A 2017 study by ISL revealed that 66% of Facebook users were over the age of 35 and there was a 40% decrease in 13-17 year olds using the site, indicating a clear shift in the world of social media. Some sources suggest…

Fancy yourself as a thought leader? Prepare for others to be the judge of that.

The rise and rise of digital and social media has brought with it an explosion in so-called… Thought Leadership. You might be excused for thinking that the name itself – Thought Leadership – gives some solid direction as to the purpose, focus and value of this type of commentary. However, with the rise and rise of social and digital media, the proverbial…

Suffering from digital FOMO? Fear not. Being digitally discerning is a strength, not a weakness.

Have you ever wondered how much is enough when it comes to digital presence? Do you feel under pressure to add to your company’s digital activity because you are led to believe it is a guaranteed pathway to brand success? Or maybe you think that a presence on every platform is what digital marketing is actually about? Many businesses obsess over building…

Go Live: the 2017 trend that could do wonders for your business

As video continues to become a default marketing and communications tactic for organisations, savvy businesses still have an opportunity to separate themselves from competitors by effectively utilising what’s set to be one of 2017’s big digital trends, live video. While the concept of video is of course nothing new, the idea of streaming your activity as it happens continues to gain traction…