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Dark Social: The future of social media?

Social media has become an essential tool for professional communicators, giving businesses a direct platform to engage with stakeholders and communicate their message to the public. But while businesses have been concentrating on Facebook shares and retweets on twitter, a huge number of people have moved their social activity away from social media and into the realm of ‘dark social’. Chat-based applications…

Staying human – the importance of face-to-face engagement in the digital era

In today’s digital age, technology is changing the way we work and communicate. As the social media era takes over, organisations find themselves constantly shifting to ensure they have a successful digital strategy in place. However, direct or ‘human-to-human’ engagement can be just as crucial as digital technologies when it comes to engaging your audience.

Peak Facebook: Are demographics going to kill the world’s largest social network?

Facebook is getting older. Now in its 13th year, everything about the site is maturing including its user base. A 2017 study by ISL revealed that 66% of Facebook users were over the age of 35 and there was a 40% decrease in 13-17 year olds using the site, indicating a clear shift in the world of social media. Some sources suggest…

Fancy yourself as a thought leader? Prepare for others to be the judge of that.

The rise and rise of digital and social media has brought with it an explosion in so-called… Thought Leadership. You might be excused for thinking that the name itself – Thought Leadership – gives some solid direction as to the purpose, focus and value of this type of commentary. However, with the rise and rise of social and digital media, the proverbial…

Suffering from digital FOMO? Fear not. Being digitally discerning is a strength, not a weakness.

Have you ever wondered how much is enough when it comes to digital presence? Do you feel under pressure to add to your company’s digital activity because you are led to believe it is a guaranteed pathway to brand success? Or maybe you think that a presence on every platform is what digital marketing is actually about? Many businesses obsess over building…

Go Live: the 2017 trend that could do wonders for your business

As video continues to become a default marketing and communications tactic for organisations, savvy businesses still have an opportunity to separate themselves from competitors by effectively utilising what’s set to be one of 2017’s big digital trends, live video. While the concept of video is of course nothing new, the idea of streaming your activity as it happens continues to gain traction…

Becoming strategic on social media

So you have various social media accounts. You post a bit here and there, you sporadically share other content but, ultimately, you don’t know how to really make an impression. Sound familiar? It’s time to get strategic. Like you would in any other part of your business, if you want to get the most out of your social media channels you need…

A game of #tag

Once confined to the Twitterverse, hashtags have gone viral across all social media platforms. Though often used frivolously, when formulated correctly as part of an organisation’s social media strategy a hashtag can become a mechanism to boost social engagement, spark conversation and offer a point of reference to audiences. Here are our six tips for creating a trend-worthy hashtag:

Dialling up communication in the mobile age

The rise of smartphones has been so widespread and rapid, the days where we could only use landline phones and pay phones seem like a distant memory. In a recent study 74% of Australians admitted they relied on their mobiles just as much as their home desktop computers when searching for information, ideas and advice. In the US, the number of mobile-only…

Activating the power of influence

You’ve probably heard the term influencer marketing thrown around more and more often as it’s become increasingly popular with big brands and their marketing strategies. But what is it and how do we leverage it within our own marketing mixes? Influencer marketing involves leveraging well known social influencers to deliver a message to key stakeholders. It typically goes hand-in-hand with social media…