Social media strategy: who, what, and more importantly, why?
Social media has become an essential tool for every business. No matter what you are offering or audience, the lack
Earned vs. Paid media – what’s the difference and why does it matter?
As media organisations struggle to find revenue sources to support their journalism, the line between genuine news and advertising has
The gag order that wasn’t – courts and the media in the 21st century
News of the conviction of Cardinal George Pell for historic child sex offences has consumed Australian media over the past
Dark Social: The future of social media?
Social media has become an essential tool for professional communicators, giving businesses a direct platform to engage with stakeholders and
Becoming strategic on social media
So you have various social media accounts. You post a bit here and there, you sporadically share other content but,
Activating the power of influence
You’ve probably heard the term influencer marketing thrown around more and more often as it’s become increasingly popular with big
Do you have social media FOMO?
by Louise McGill Do you get edgy when you see your competitors updating their Facebook, Twitter and LinkedIn accounts each