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Sustained momentum: Stakeholder engagement when you’re out of the woods

Most people associate stakeholder engagement with the management of something significant –events, change, crisis, or disruption. It is most commonly associated with the idea that you want someone to do, feel, or approve something related to a specific project. These projects can be enormous undertakings for an organisation, draining resources both financially and culturally. However, it’s often the case that, regardless of…

Taking the fear out of asking – Find out what your stakeholders really think

While it’s popular for businesses to pay lip service to ‘stakeholder engagement’, reaching out to employees, to clients and to business partners can be a confronting task. However, carefully structured engagement can produce useful insights that can lead to positive change. Engaging in a formal process to draw insights from your stakeholders can be a great step in connecting with, engaging, and…

The challenge of addressing community outrage

With the board approval of Indian mining giant Adani’s Carmichael coal mine in Queensland’s Galilee Basin, the issue of community outrage, and the challenges it can present to a project, has come to the fore. The mine has faced persistent community opposition from a range of stakeholder groups – green groups, farmers, nationalists and the Australian community more broadly, who have concerns…

From engagement to trust – taking your stakeholders on a journey

Trust is a powerful force that spurs loyalty, builds credibility and supports effective communication. It gives an organisation the benefit of the doubt in situations where being heard, understood and believed is critical to successful outcomes. But how do we go beyond simply engaging stakeholders into building trust? It’s about taking your stakeholders on the entire journey, working to understand them and…

Unlocking an effective stakeholder engagement strategy

What is the key to an effective stakeholder engagement strategy? Step one is to define what your project’s negotiables and non-negotiables are. Non-negotiables are what cannot be changed regarding your project. However, the negotiables are what you can put on the table for the community to have their say, in a positive way, on what they would like to see delivered, whether…

The value of engagement: why more heads are better than one

The term “community engagement” is frequently thrown around when it comes to communication activities in the property, infrastructure, service delivery and policy sectors. But what is it really? Is there a “right way” and “wrong way”? And why bother if you’re just going to build it anyway? According to the International Association of Public Participation (IAP2), “engagement is a planned process with…

Taking the conversation online

As the digital age continues to assert its dominance on everyday communication, it’s not surprising more and more organisations are choosing to engage with their stakeholders online. If you’re not already reaping the benefits of online engagement, it might be time to consider how your business can harness the power of digital tools.

Brisbane gears up for the G20 Summit

Demetri Hughes, Jane Edwards and Shane Rodgers attend a recent Australian Marketing Institute breakfast about the G20 Summit by Jane Edwards, Chairman and Chief Executive of BBS Communications Group Brisbane is about to host one of the most significant events in the world, The G20 Summit. I was privileged to be responsible for the worldwide communications program for World Expo 88 twenty-six…

The death of the Town Hall free-for-all

by Dan Pollard “Let’s hold a meeting!” There was once a time when that was the automatic response to a community issue. The government – or whoever had upset everyone – would hire out the biggest hall they could find. Chairs would be set up and a large – usually unruly – crowd would file in and fill them. One unfortunate individual…

A little bird told me: the federal election on Twitter

by Frances Manfield US President Barack Obama has more than 35 million followers on Twitter and the social media skill of his campaign team is credited with winning Obama his second term in the White House. In comparison, Australia’s politicians have been late adopters of social media platforms in general and are still yet to fully take advantage of the benefits and…