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Rebranding: Bringing your stakeholders on the brand change journey

Winston Churchill said “To improve is to change” and when it comes to brands, change can reinvigorate your business and help you to reconnect with your customers and stakeholders.Winston Churchill said “To improve is to change” and when it comes to brands, change can reinvigorate your business and help you to reconnect with your customers and stakeholders. Think of examples like Old…

Sustained momentum: Stakeholder engagement when you’re out of the woods

Most people associate stakeholder engagement with the management of something significant –events, change, crisis, or disruption. It is most commonly associated with the idea that you want someone to do, feel, or approve something related to a specific project. These projects can be enormous undertakings for an organisation, draining resources both financially and culturally. However, it’s often the case that, regardless of…

Taking the fear out of asking – Find out what your stakeholders really think

While it’s popular for businesses to pay lip service to ‘stakeholder engagement’, reaching out to employees, to clients and to business partners can be a confronting task. However, carefully structured engagement can produce useful insights that can lead to positive change. Engaging in a formal process to draw insights from your stakeholders can be a great step in connecting with, engaging, and…

From engagement to trust – taking your stakeholders on a journey

Trust is a powerful force that spurs loyalty, builds credibility and supports effective communication. It gives an organisation the benefit of the doubt in situations where being heard, understood and believed is critical to successful outcomes. But how do we go beyond simply engaging stakeholders into building trust? It’s about taking your stakeholders on the entire journey, working to understand them and…

The value of engagement: why more heads are better than one

The term “community engagement” is frequently thrown around when it comes to communication activities in the property, infrastructure, service delivery and policy sectors. But what is it really? Is there a “right way” and “wrong way”? And why bother if you’re just going to build it anyway? According to the International Association of Public Participation (IAP2), “engagement is a planned process with…

The right way to communicate your CSR

Previously we uncovered some of the obstacles that stand in the way of organisations wanting to communicate their corporate social responsibility (CSR) activities. But while we flagged some important things to consider before you embark on CSR communications, it shouldn’t put you off talking about your CSR activities altogether. If you are doing “good things”, you should be telling people – either…

Why is it so hard to tell people you’re being so good?

The expectation of businesses to be sustainable, charitable and ethical is higher than ever. After all, from society’s point of view, companies and organisations don’t operate in a vacuum. While there is not legislative requirement on businesses for corporate social responsibility (CSR), society expects businesses will act in an ethical and transparent way that contributes to the health and welfare of society….

The art of giving good phone

As social etiquette continues to evolve in the fast-paced digital era, so to do our methods of communication. While text-based interactions, such as emails and SMS, are de rigeur, it’s important not to forget the power a great phone conversation can have in building professional interpersonal relationships.

When it’s time for good vibrations at the work stations, it’s time for ‘authentic leadership’

by Lisa Nixon There’s leadership and then there’s authentic leadership. In theory, there may not be much to set them apart, but in practice there is a world of difference. As those of us in business continue to face challenging times testing our relationships with clients, suppliers and our staff, conversations about leadership and culture are as valuable as those about productivity…

25 YEARS in & looking forward

by Jane Edwards, Chairman and Chief Executive of BBS Communications Group I love going to work at BBS every day. The vitality and camaraderie of our staff and the daily challenge of achieving results for our clients never fails to give me a lift. They say, ‘do what you love and you will never work a day in your life’. Well, that summarises…