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Fancy yourself as a thought leader? Prepare for others to be the judge of that.

The rise and rise of digital and social media has brought with it an explosion in so-called… Thought Leadership. You might be excused for thinking that the name itself – Thought Leadership – gives some solid direction as to the purpose, focus and value of this type of commentary. However, with the rise and rise of social and digital media, the proverbial…

The Art of Talking Heads

Expert sources have always played an important role in the media, providing the knowledge and insight necessary to inform and address all angles of a story. But what is it that defines an expert or thought leader in the media’s eyes and what do they want most from them? The 2016 BBS Media Survey reached out to journalists across the country to…