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Fancy yourself as a thought leader? Prepare for others to be the judge of that.

The rise and rise of digital and social media has brought with it an explosion in so-called… Thought Leadership. You might be excused for thinking that the name itself – Thought Leadership – gives some solid direction as to the purpose, focus and value of this type of commentary. However, with the rise and rise of social and digital media, the proverbial…

The power of the white paper

White papers certainly aren’t new to the content marketing arena – but despite the growing number of tools in the marketing tool kit, white papers can still be one of the most effective. A well-executed white paper can help to set up new relationships, build trust and position organisations and people as critical thought leaders. If a white paper isn’t already a…

Avoiding suffocation by storytelling

There was a day when “death by PowerPoint” was the worst scenario facing business audiences. However, today there is a new danger… suffocation by storytelling! As businesses have awoken to the power of storytelling, customers are now faced with a tsunami of content. The problem is not all of it is useful, helpful or relevant. As communication evolves it’s about time we…