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Growing your social media audience

It’s officially been 10 years since the birth of Twitter, and social media’s influence on consumers certainly isn’t waning. Despite its longevity, some companies are still sceptical about how social media can add value to their marketing campaign, while others are afraid they may have missed the boat completely. Trust us when we say it’s never too late to blog, follow or…

A little bird told me: the federal election on Twitter

by Frances Manfield US President Barack Obama has more than 35 million followers on Twitter and the social media skill of his campaign team is credited with winning Obama his second term in the White House. In comparison, Australia’s politicians have been late adopters of social media platforms in general and are still yet to fully take advantage of the benefits and…

Do you have social media FOMO?

by Louise McGill Do you get edgy when you see your competitors updating their Facebook, Twitter and LinkedIn accounts each morning? Do you break into a sweat every time someone asks why your company doesn’t have accounts for Facebook, Twitter, Pinterest, Google+ AND Foursquare? Following these questions, do you immediately jump online and sign up for every social media page imaginable?

Lessons from a smart cookie

by Amanda Robson Earlier this week, America’s Super Bowl grinded to a halt as its New Orleans stadium host, the Superdome, plunged into blackout darkness. Meanwhile, the marketing team for cookie company Oreo was primed and ready for the game, with a multi million dollar ad about to launch its new campaign. When the lights went out however, the team leaped into…