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Dialling up communication in the mobile age

The rise of smartphones has been so widespread and rapid, the days where we could only use landline phones and pay phones seem like a distant memory. In a recent study 74% of Australians admitted they relied on their mobiles just as much as their home desktop computers when searching for information, ideas and advice. In the US, the number of mobile-only…

Marketing mini-series Part 3: Components of a content marketing plan

There are many questions to consider when putting together an effective content marketing plan. What do you hope to achieve? What sets you apart? What do our customers need from us and what do we as a company need? To help answer these questions it’s important to put together a thorough plan. Here are seven key components to any effective content marketing…

Five tips to taking the perfect headshot

A good headshot is essential in today’s professional environment. Not only does it improve your LinkedIn profile, but it’s always handy to have a good headshot on file for websites, future speaking engagements, profiles or a host of other uses. First impressions last so it’s important your headshot looks professional, clear, and above all flattering.  No one wants to see a photo…

The window to your organisation

by Ashleigh Stallard The importance of keeping your website focused More often than not, your website is the ‘face’ of your organisation. It is the first port of call for prospective clients and customers, and like it or not, is often what people use to judge an organisation.