+61 7 3221 6711  +61 7 3229 8704  info@bbscommunications.com.au

Caroline Wallace, Group Client Manager

Caroline is a proficient marketing and communications specialist with more than 15 years’ experience across dynamic and issues-rich environments such as healthcare, mining, tourism and professional services.

Having worked with clients across the private, public and not-for-profit sectors, Caroline utilises key insights combined with practical problem solving, to develop creative, customer-focused solutions that meet business objectives.

As a senior leader at the Pharmacy Guild of Australia Queensland, Caroline honed her advocacy and stakeholder engagement skills, working directly with all levels of Government, membership and external partners. As a previous owner of a successful, regional communications agency, Caroline understands the need to build relationships quickly whilst understanding and managing complex and sensitive issues.

Caroline works quickly to develop vision, values and stories for individual brands, and successfully connects them to the desired audiences to achieve positive and measurable outcomes, within the context of organisation objectives.

Areas of expertise

  • Strategic marketing and corporate communications
  • Media relations
  • Issues and crisis communications
  • Stakeholder management and engagement


  • Bachelor of Arts with a major in Communications – James Cook University (JCU)

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