Louise Cruice, General Manager

Louise is an experienced communications and public relations practitioner, having worked for a number of high-profile organisations across Australia, the UK and the UAE.

Louise has experience working on – and leading – a diverse range media relations and strategic communications programs for both private and public sector clients, with a particular focus on the health and property sectors. Her passion lies in generating meaningful results for clients, delivering campaigns that not only drive awareness but bring brands to life by connecting with key audiences.

Working for BBS, her client experience is diverse and includes managing communications and issues management programs for organisations including AVID Property Group, BDO Australia, RiverCity Motorway Group, Springfield Land Corporation, Ingenia Communities, Abigroup and UQ Health Care.

Qualifications

• Bachelor of Communication, majoring in Mass Communications with a minor in Public Relations – The University of Queensland (UQ)
• Holds International Certificate for Public Participation from The International Association of Public Participation (IAP2)
• Holds International Certificate for Emotion, Outrage and Public Participation from The International Association of Public Participation (IAP2)
• Property Council of Australia Gold Coast commitee member (2012, 2013)

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