Barbara is a communications and marketing practitioner with 20 years’ experience across a variety of sectors both in Australia and the UK.
Working in-house within professional services, not-for-profit and the public sector, what she has valued most about working in these sectors is that relationships – and people – are at their core.
Barbara has developed and led effective multi-channel marketing and communications campaigns with a broad range of objectives, including to drive brand awareness and engagement, boost staff engagement, or to educate and inform key audiences.
Her passion is finding different ways for clients to connect and engage with key audiences and, in the process, generate meaningful results for the business.