Barbara Haines, Senior Account Manager

Barbara is a communications and marketing practitioner with 20 years’ experience across a variety of sectors both in Australia and the UK.

Working in-house within professional services, not-for-profit and the public sector, what she has valued most about working in these sectors is that relationships – and people – are at their core.

Barbara has developed and led effective multi-channel marketing and communications campaigns with a broad range of objectives, including to drive brand awareness and engagement, boost staff engagement, or to educate and inform key audiences.

Her passion is finding different ways for clients to connect and engage with key audiences and, in the process, generate meaningful results for the business.

Areas of expertise

• Corporate communications
• Digital communications
• Strategic marketing
• Brand management and governance
• Event management
• Copywriting and content generation

Qualifications

• Bachelor of Business (Communication) from Queensland University of Technology
• IAP2 Australasia Certificate in Engagement

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