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Be social media aware in times of crisis

by Amanda Robson

In the social media age, the way in which people communicate with companies, authorities and each other in times of crisis has changed substantially.

With the ability to broadcast, track and respond to information more quickly than ever before (and when other communications tools might fail), social media can impact the way stakeholders take action in a crisis, influence what is reported by traditional media outlets and rapidly change perceptions.

In short, there are now new and very immediate ways in which to be heard. Read More

The death of the deadline

by Matthew Hart

It’s official – online news and social media has killed the traditional deadline. Left in its wake is the ever-demanding “rolling deadline” – a deadline that blurs all time-zones and borders, pressuring news outlets to provide a constant stream of information to satisfy need-it-now audiences.

The exponential growth of online news and social media has signified a fundamental shift in the way stories are reported. The pressure of online news has made “rolling deadlines” the norm, even for media outlets which traditionally had a set weekly or monthly deadline. Read More

The current state of community engagement

by Gerard Reilly

More than 30 community engagement professionals joined the BBS Communications Group team last night for the unveiling of the 2012 BBS Community Engagement Survey results.

This year’s research focused on gathering insights from some of the country’s leading community engagement practitioners about their experiences in gaining internal support and the impacts of differing levels of commitment and resources on engagement. Read More

The danger of deleting

by Amanda Robson

As more and more organisations step into social media, they are learning first-hand that they can’t control what is being said about them online and in such a public arena.

Sure their customers, partners, associates and clients may give high praise, but others might dish out harsh criticism.

However, it is how an organisation deals with this feedback – the good and the bad – which can ultimately shape how they are perceived by their online stakeholders. Read More