Think Different – a bad use of grammar, and perhaps the most effective slogan of the 21st century. Apple, on the back of innovative products, exceptional marketing and this simple, two-word slogan, has become one of the most valuable companies in the world with legions of devoted customers. But what is it that separates a good slogan from a meaningless tagline? And can a memorable slogan really make that much of a difference to a business’s success?Read More
A few days ago the Treasurer, Jackie Trad, handed down the Queensland State Budget. As with the recent Federal Budget, the budget release was followed by piles of content, analysis and commentary, including our own Budget Snapshot. However, while businesses across Queensland jostle to provide unique perspectives on the content of the budget, the budget process itself is a fascinating piece of communication.
Australian budgets are unique political events, the opportunity for the government of the day to both develop a detailed policy offering and convert that into a clear political message to sell to the electorate. It is an exercise in turning highly complex information into understandable, and marketable, messages. So, what lessons can businesses learn from Australian budgets?Read More