+61 7 3221 6711  +61 7 3229 8704  info@bbscommunications.com.au

How to get that job

Last week, BBS Communications Group welcomed three new interns as part of our second semester internship program. When interviewing a number of high-calibre candidates for the positions, students asked us what they needed to do to land a job in the PR and communications field.

In response, we’ve developed three tips that are not only applicable to PR graduates and interns, but anyone looking to improve their professional horizon.

1. It’s all about you: establish your personal brand

If people had to describe your work ethic in just a few words, what would they say?

Through your behaviour and communication, you are already conveying your “personal brand” to prospective employers… whether you are conscious of it or not.

Are you punctual?  Do you manage your time well?  Do you “under-promise and over-deliver”?   These could be the qualities of your brand that sets you apart from others. It’s worth taking a moment to determine what you want your personal brand to be and how this could be portrayed to others.

With employers increasingly looking online to secure new recruits, it’s important that your personal brand is brought to life on professional social media channels, such as LinkedIn. At the same time, be aware of what elements of your private life, as demonstrated by personal Facebook, Instagram and Twitter accounts, may be on show to prospective employers.

2. Work the room: practice your cocktail party conversations

A key skill in any field, particularly public relations, is learning how to network. Like any skill, good networking techniques evolve with practice.

People often mistakenly think that networking needs to be an intense activity that should have immediate outcomes. Instead, it’s best to think of networking as simply meeting new people, understanding what they do, and communicating what you do.

With this in mind, you should not only work on how you succinctly describe yourself, but also practice asking insightful, open-ended questions that enable you to learn more about the person you’re talking to.

3. Be thoughtful to stay front of mind

Adding people you’ve just met to your LinkedIn account should be a regular habit, but there are other ways to build ongoing professional relationships.

Writing a thank you note, emailing an article of mutual interest or inviting a new contact to an upcoming industry event are just some of the ways you can foster a continuing connection and leave a positive lasting impression.