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Hitting a home run when pitching to media

There’s a definite art to pitching a story to journalists, but it’s not as complex as you might think. However, you do only get one shot to get your story across the line so you need to make it count. The reality is journalists are incredibly time poor, up against numerous deadlines and have endless stories pitched to them on a daily basis….

Corporates and the changing journalism landscape

With Fairfax and News Corp recently announcing a new round of up to 200 staff redundancies, this ongoing media restructuring will not only affect how we receive news but also alter the relationship between journalists and PR professionals. Fewer reporters at particular media outlets can result in a greater reliance on press releases, newswires and readily available news packages. For while there…

The death of the deadline

by Matthew Hart It’s official – online news and social media has killed the traditional deadline. Left in its wake is the ever-demanding “rolling deadline” – a deadline that blurs all time-zones and borders, pressuring news outlets to provide a constant stream of information to satisfy need-it-now audiences. The exponential growth of online news and social media has signified a fundamental shift…