What the best news interview talent all have in common
Ever wonder how certain people seem to nail every single media interview they take part in? They appear so cool,
Holding an event or festival in 2024? Here’s how to boost your publicity.
As a culturally diverse and vibrant country, Australia is home to all kinds of events, from community events, business events,
From assumption to insight – elevating your marcomms strategy with data
The most powerful campaigns all begin with one thing – unique insight. Research and analytics-driven insight is essential to establish
The power of research-driven PR
Having a strong and compelling media pitch is one of the most important aspects of public relations. Without a solid
The trust bubble has burst – 2022 Edelman Trust Barometer Australian report launched
Australia’s trust bubble has well and truly burst. That’s the overwhelming takeaway from this year’s Edelman Trust Barometer Australian report,
The power of PR in the changing media landscape
If there was one word to describe 2020, it would have to be pivot – the extremely overused buzzword that
When the Going Gets Tough…
In the words of the Billy Ocean song, when the going gets tough, the tough get going. That’s exactly what
The gag order that wasn’t – courts and the media in the 21st century
News of the conviction of Cardinal George Pell for historic child sex offences has consumed Australian media over the past
Timing is everything: 5 ways timing can make or break your chances with the media
There is much to consider when writing a media release; a catchy title, newsworthy angle, engaging details and solid quotes
News values for the Modern Age: Shaping news in a digital-fuelled media world
It’s widely known that ‘earned’ media coverage, ie that which appears in the news pages rather than as an advertisement,