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Peak Facebook: Are demographics going to kill the world’s largest social network?

Facebook is getting older. Now in its 13th year, everything about the site is maturing including its user base. A 2017 study by ISL revealed that 66% of Facebook users were over the age of 35 and there was a 40% decrease in 13-17 year olds using the site, indicating a clear shift in the world of social media. Some sources suggest…

From festive cheer to networking next year

As we’ve officially entered the final three months of the year, our inboxes will soon fill up with celebratory, end-of-year function invitations. There’s always the temptation to let the holiday vibe get the better of you and let the cocktails keep rolling; after all, it’s been a long, hard year and you deserve to unwind. Although it’s important to enjoy yourself, it’s…

Survival guide: End-of-year networking functions

As the end of the year fast approaches, so too do the flood of event invitations. While Christmas parties and networking events can be fun, there is still the need to maintain a level of professionalism along with the festive cheer.  After all, they’re still a great networking opportunity and a chance to form professional relationships that will last well into the…

How to get that job

Last week, BBS Communications Group welcomed three new interns as part of our second semester internship program. When interviewing a number of high-calibre candidates for the positions, students asked us what they needed to do to land a job in the PR and communications field. In response, we’ve developed three tips that are not only applicable to PR graduates and interns, but…