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Corporates and the changing journalism landscape

With Fairfax and News Corp recently announcing a new round of up to 200 staff redundancies, this ongoing media restructuring will not only affect how we receive news but also alter the relationship between journalists and PR professionals. Fewer reporters at particular media outlets can result in a greater reliance on press releases, newswires and readily available news packages. For while there…

Five myths and misconceptions of the PR industry

Public relations encompasses a varied and diverse field of work, which can mean there’s no simple way of explaining what a PR professional does each day. Fuelled by movies and TV shows that depict one-dimensional “PR people”, here are five common misconceptions about the industry: