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French Film Festival: key ingredients to publicising events

The 2016 Alliance Francaise French Film Festival had Brisbane cinema buffs packing theatres for three weeks in March to enjoy almost 50 contemporary French films and exclusive cinematic events. The festival experienced an 11 per cent hike in attendance this year with more than 23,000 film-lovers through its doors. BBS was proud to help the festival organisers reach this goal by developing…

Five myths and misconceptions of the PR industry

Public relations encompasses a varied and diverse field of work, which can mean there’s no simple way of explaining what a PR professional does each day. Fuelled by movies and TV shows that depict one-dimensional “PR people”, here are five common misconceptions about the industry: