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Strategy and tactics: Why it’s important to know the difference

There’s an illusion with PR that all practitioners ever want is to get their clients some good TV or national newspaper coverage. What many don’t comprehend is how achieving this type of coverage is often just one tactic within a broad strategic communications plan. In short, a strategic communications plan consists of three equally important, yet very different, elements; objective, strategy, and…

Hitting the button: knowing how to identify and escalate issues

With the 24-hour news cycle and social media, the need for organisations to proactively and effectively manage emerging issues has never been more important. After all, how successfully an organisation navigates the minefield when a crisis or issue hits will determine whether it makes it through with its reputation and business intact.

Marketing mini-series Part 1: What is content marketing?

Leading international and Australian Business-to-Business (B2B) and Business-to-Consumer (B2C) companies are increasingly turning to content marketing to raise brand awareness and shape stakeholder behaviour. Over the next few weeks, BBS will present a series on content marketing to help you unlock the secrets that can separate your business from others.

When silence isn’t golden: the art of internal communications

by Rachael Maundrell The State of the Global Workplace – a worldwide survey conducted found only 13% of employees were engaged at work.  That’s right, only one-in-eight employees across the globe are committed to their jobs and making positive contributions to their organisation. A staggering 63% indicated they were “not engaged” and 24% sat in the “actively disengaged” bracket. Problematic? We think so….

When it’s time for good vibrations at the work stations, it’s time for ‘authentic leadership’

by Lisa Nixon There’s leadership and then there’s authentic leadership. In theory, there may not be much to set them apart, but in practice there is a world of difference. As those of us in business continue to face challenging times testing our relationships with clients, suppliers and our staff, conversations about leadership and culture are as valuable as those about productivity…

25 YEARS in & looking forward

by Jane Edwards, Chairman and Chief Executive of BBS Communications Group I love going to work at BBS every day. The vitality and camaraderie of our staff and the daily challenge of achieving results for our clients never fails to give me a lift. They say, ‘do what you love and you will never work a day in your life’. Well, that summarises…

CEOs warned to “stay visible” to “stay afloat”

by Frances Manfield With more than 400 Queensland businesses declared bankrupt in the second quarter of 2012-13, a national business strategist is urging CEOs to stay visible in order to stay afloat during difficult economic times. Drawing on 25 years’ experience as a board member of national organisations and as a consultant to some of the Australia’s most successful firms, BBS Communications…